About Us

Here for the unexpected

If you have people who depend on you then Life Insurance is an important part of your financial resilience. Different Life helps you look after the people you love should the unexpected happen. We believe you should be able to buy Life Insurance easily online, that it should be easy to understand and that it should be affordable.

You can count on us

Life Insurance is an important purchase, you want to be sure that you buy from a provider who will be around to pay a claim.

Different Life products are underwritten by Covea Life Limited, which is part of the French mutual insurance group Covea. They will assess and pay claims. The Covea group is rated “A+ Stable” by Standard and Poors. Covéa Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registration Number 202277. Learn more at: www.coveainsurance.co.uk

Different Life is regulated by the FCA, which is a good thing as it means that the regulator is overseeing what we do. Different Life is a trading name of Different Life Management Company Ltd which is authorised and regulated by the Financial Conduct Authority. Financial Services Register number 792843. You can check this on the Financial Services Register by visiting the FCA's website.

Why we are Different?

We want to help ordinary people become financially resilient.

That is why we developed a sales process that is easily understandable and transparent. We have made it simple to buy Life insurance and to understand what you are buying.

In addition we want to make a difference to the world we operate in, we are a “for good” company. That is why we invented the Different Donation.

The Different Donation

We forego one month’s premium every year and instead donate it to charity- it’s a great model as it means 8% of our revenue goes to charity. We ask you, the customer, to choose which of our charities you want to support, effectively making us partners for good.

We ask you, the customer, to choose which of our charities you want to support, effectively making us partners for good.

Our current NGO partners

Supporting Vulnerable
Children in Uganda

by CRMI - Children of Hope

CRMI is a charity based in the North West of England.
Their primary focus is serving vulnerable children, young adults and families in Uganda, with the aim of equipping them to flourish. CRMI also runs a medical mission to Uganda on an annual basis.
Redeveloping the
Ribblesdale Ward

by Rosemere Cancer Foundation

The Rosemere Cancer Foundation supports world class cancer treatment throughout Lancashire and South Cumbria. Donations to the Rosemere Cancer Foundation will go towards upgrading the Ribblesdale Ward at Royal Preston Hospital.